36 search results - page 3 / 8 » Just-in-time contextual advertising |
KDD
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
CIKM
2009
Springer
13 years 11 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
CIKM
2007
Springer
13 years 11 months ago
2007
Springer
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
PERVASIVE
2009
Springer
13 years 9 months ago
2009
Springer
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...