36 search results - page 7 / 8 » Just-in-time contextual advertising |
SIGIR
2008
ACM
13 years 4 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
MOBISYS
2009
ACM
14 years 5 months ago
2009
ACM
Despite Bluetooth's popularity, low cost, and low power requirements, Bluetooth applications remain remarkably unsophisticated. Although the research community and industry h...
KDD
2007
ACM
14 years 5 months ago
2007
ACM
We consider the problem of estimating occurrence rates of rare events for extremely sparse data, using pre-existing hierarchies to perform inference at multiple resolutions. In pa...
DOCENG
2009
ACM
13 years 11 months ago
2009
ACM
The representation of information collections needs to be optimized for human cognition. While documents often include rich visual components, collections, including personal coll...
SOUPS
2010
ACM
13 years 8 months ago
2010
ACM
An increasing number of high-tech devices, such as driver monitoring systems and Internet usage monitoring tools, are advertised as useful or even necessary for good parenting of ...