54 search results - page 2 / 11 » Keyword extraction for contextual advertisement |
KDD
2010
ACM
13 years 2 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
CIKM
2009
Springer
13 years 8 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
Today, a huge amount of text is being generated for social purposes on social networking services on the Web. Unlike traditional documents, such text is usually extremely short an...
IMC
2010
ACM
13 years 2 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...