168 search results - page 1 / 34 » Keyword generation for search engine advertising using seman... |
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
ICDM
2006
IEEE
13 years 10 months ago
2006
IEEE
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
LREC
2008
13 years 6 months ago
2008
We present an approach to the discovery of semantically similar terms that utilizes a web search engine as both a source for generating related terms and a tool for estimating the...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Semantic similarity measures play important roles in information retrieval and Natural Language Processing. Previous work in semantic web-related applications such as community mi...