168 search results - page 2 / 34 » Keyword generation for search engine advertising using seman... |
WWW
2005
ACM
14 years 5 months ago
2005
ACM
We investigate the idea of finding semantically related search engine queries based on their temporal correlation; in other words, we infer that two queries are related if their p...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
TKDE
2010
13 years 3 months ago
2010
Abstract— In this work, web-based metrics for semantic similarity computation between words or terms are presented and compared with the state-of-the-art. Starting from the funda...
SIGECOM
2010
ACM
13 years 9 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
CIKM
2009
Springer
13 years 11 months ago
2009
Springer
We consider the coverage testing problem where we are given a document and a corpus with a limited query interface and asked to find if the corpus contains a near-duplicate of th...