168 search results - page 4 / 34 » Keyword generation for search engine advertising using seman... |
SIGMOD
2007
ACM
14 years 6 months ago
2007
ACM
Keyword search enables web users to easily access XML data without the need to learn a structured query language and to study possibly complex data schemas. Existing work has addr...
KDD
2009
ACM
13 years 10 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
WWW
2005
ACM
14 years 6 months ago
2005
ACM
When a query is submitted to a search engine, the search engine returns a dynamically generated result page containing the result records, each of which usually consists of a link...
SSDBM
2010
IEEE
13 years 11 months ago
2010
IEEE
With the growing focus on semantic searches and interpretations, an increasing number of standardized vocabularies and ontologies are being designed and used to describe data. We ...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...