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KDD
1997
ACM
142views Data Mining» more  KDD 1997»
12 years 3 months ago
Knowledge Discovery in Integrated Call Centers: A Framework for Effective Customer-Driven Marketing
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...
Paul Xia
ICDM
2006
IEEE
130views Data Mining» more  ICDM 2006»
12 years 5 months ago
A Framework for Regional Association Rule Mining in Spatial Datasets
The immense explosion of geographically referenced data calls for ef´Čücient discovery of spatial knowledge. One critical requirement for spatial data mining is the capability to ...
Wei Ding 0003, Christoph F. Eick, Jing Wang 0007, ...
KDD
1999
ACM
237views Data Mining» more  KDD 1999»
12 years 4 months ago
Using Association Rules for Product Assortment Decisions: A Case Study
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers...
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert We...
HICSS
2003
IEEE
214views Biometrics» more  HICSS 2003»
12 years 5 months ago
An Event Driven Approach to Customer Relationship Management in e-Brokerage Industry
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
WWW
2008
ACM
13 years 13 days ago
Value-driven design for "infosuasive" web applications
An infosuasive web application is mainly intended to be at the same time informative and persuasive, i.e., it aims at supporting knowledge needs and it has also the (declared or n...
Davide Bolchini, Franca Garzotto, Paolo Paolini
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