Abstract. The key for providing a robust context for personalized information retrieval is to build a library which gathers the long term and the short term user’s interests and ...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
One hundred users, one hundred needs. As more and more topics are being discussed on the web and our vocabulary remains relatively stable, it is increasingly difficult to let the ...
Every user has a distinct background and a specific goal when searching for information on the Web. The goal of Web search personalization is to tailor search results to a particu...
Domain ontology has been used in many Semantic Web applications. However, few applications explore the use of ontology for personalized services. This paper proposes an ontology b...