43 search results - page 1 / 9 » Learning the click-through rate for rare new ads from simila... |
WINE
2005
Springer
13 years 10 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
KDD
2009
ACM
13 years 9 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...