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SOCIALCOM
2010
13 years 2 months ago
Learning to Predict Ad Clicks Based on Boosted Collaborative Filtering
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
Teng-Kai Fan, Chia-Hui Chang
IUI
2010
ACM
14 years 1 months ago
Personalized news recommendation based on click behavior
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
Jiahui Liu, Peter Dolan, Elin Rønby Pederse...