86 search results - page 1 / 18 » Learning to advertise |
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
AGENTS
1999
Springer
13 years 8 months ago
1999
Springer
This paper discusses improving the methodology introduced in Kushmerick’s paper about learning to remove internet advertisements. The aim is to reduce the model build time as we...