33 search results - page 1 / 7 » Leveraging wireless technology for mobile advertising |
ECIS
2004
13 years 6 months ago
2004
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
ICMCS
2006
IEEE
13 years 11 months ago
2006
IEEE
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...
IJMC
2008
13 years 4 months ago
2008
: This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant info...
PET
2009
Springer
13 years 9 months ago
2009
Springer
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
INFOCOM
2012
IEEE
11 years 7 months ago
2012
IEEE
—Recent years have witnessed mass proliferation of mobile devices with rich wireless communication capabilities as well as emerging mobile device based information dissemination ...