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WINE
2007
Springer
13 years 11 months ago
2007
Springer
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...