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» Market basket analysis with networks
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SNAM
2011
246views more  SNAM 2011»
12 years 12 months ago
Market basket analysis with networks
The field of market basket analysis, the search for meaningful associations in customer purchase data, is one of the oldest areas of data mining. The typical solution involves th...
Troy Raeder, Nitesh V. Chawla
ASUNAM
2009
IEEE
13 years 11 months ago
Modeling a Store's Product Space as a Social Network
A market basket is a set of products that form a single retail transaction. This purchase data of products can shed important light on how product(s) might influence sales of oth...
Troy Raeder, Nitesh V. Chawla
PKDD
2007
Springer
120views Data Mining» more  PKDD 2007»
13 years 11 months ago
Privacy Preserving Market Basket Data Analysis
Randomized Response techniques have been empirically investigated in privacy preserving association rule mining. However, previous research on privacy preserving market basket data...
Ling Guo, Songtao Guo, Xintao Wu
EOR
2008
123views more  EOR 2008»
13 years 5 months ago
A combined approach for segment-specific market basket analysis
Market baskets arise from consumers' shopping trips and include items from multiple categories that are frequently chosen interdependently from each other. Explanatory models...
Yasemin Boztug, Thomas Reutterer
PADL
2000
Springer
13 years 8 months ago
Calculating a New Data Mining Algorithm for Market Basket Analysis
The general goal of data mining is to extract interesting correlated information from large collection of data. A key computationally-intensive subproblem of data mining involves ...
Zhenjiang Hu, Wei-Ngan Chin, Masato Takeichi