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ESWA
2007
119views more  ESWA 2007»
13 years 4 months ago
Marketing segmentation using support vector clustering
ct 9 Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effec10 tively with one basic marketing mix. Alt...
Jih-Jeng Huang, Gwo-Hshiung Tzeng, Chorng-Shyong O...
KDD
2009
ACM
165views Data Mining» more  KDD 2009»
13 years 9 months ago
Pricing guidance in ad sale negotiations: the PrintAds example
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
WINE
2005
Springer
268views Economy» more  WINE 2005»
13 years 10 months ago
Mining Stock Market Tendency Using GA-Based Support Vector Machines
In this study, a hybrid intelligent data mining methodology, genetic algorithm based support vector machine (GASVM) model, is proposed to explore stock market tendency. In this hyb...
Lean Yu, Shouyang Wang, Kin Keung Lai
ESWA
2006
102views more  ESWA 2006»
13 years 4 months ago
A study of Taiwan's issuer credit rating systems using support vector machines
By providing credit risk information, credit rating systems benefit most participants in financial markets, including issuers, investors, market regulators and intermediaries. In ...
Wun-Hwa Chen, Jen-Ying Shih