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» Marketing strategies in virtual worlds
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DB
2007
362views more  DB 2007»
13 years 4 months ago
Marketing strategies in virtual worlds
More and more businesses are selling products and providing services through multiple channels. 3D virtual worlds are emerging to be one of the channels for companies to communica...
Tsz-Wai Lui, Gabriele Piccoli, Blake Ives
ALGORITHMICA
2010
152views more  ALGORITHMICA 2010»
13 years 5 months ago
Gaming Prediction Markets: Equilibrium Strategies with a Market Maker
We study the equilibrium behavior of informed traders interacting with market scoring rule (MSR) market makers. One attractive feature of MSR is that it is myopically incentive com...
Yiling Chen, Stanko Dimitrov, Rahul Sami, Daniel M...
HICSS
2009
IEEE
107views Biometrics» more  HICSS 2009»
13 years 8 months ago
Emerging Standards in Virtual Fashion: An Analysis of Critical Strategies Used in Second Life Fashion Blogs
As virtual worlds evolve, so does the visual complexity and customizability of the avatars inside the worlds. In virtual worlds such as Second Life, prospering virtual fashion ind...
Jeffrey Bardzell, Tyler Pace, Laura Brunetti, Qian...
C5
2008
IEEE
13 years 11 months ago
Children as Active Partners: Strategies for Collaboration in Spatial Tasks through Virtual Worlds
This paper, referring to a work in progress, describes functional elements of the user interface of a Virtual World that may provide an important contribution to the process by wh...
Filipe Santos, Benjamim Fonseca, Leonel Morgado, P...
ACMACE
2006
ACM
13 years 10 months ago
Open experiments of mobile sightseeing support systems with shared virtual worlds
In this paper, we describe results from the experiments of a location-dependent shared virtual world system applied to sightseeing entertainment. This system can be used with GPSp...
Hiroyuki Tarumi, Kayo Yokoo, Shouji Nishimoto, Kaz...