Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...