23 search results - page 1 / 5 » Maximizing product adoption in social networks |
WSDM
2012
ACM
11 years 12 months ago
2012
ACM
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
ASUNAM
2010
IEEE
13 years 4 months ago
2010
IEEE
—To understand the diffusive spreading of a product in a telecom network, whether the product is a service, handset, or subscription, it can be very useful to study the structure...
KDD
2003
ACM
14 years 4 months ago
2003
ACM
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
CIKM
2010
Springer
13 years 2 months ago
2010
Springer
Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
ICLP
2010
Springer
13 years 8 months ago
2010
Springer
Abstract. Reasoning about social networks (labeled, directed, weighted graphs) is becoming increasingly important and there are now models of how certain phenomena (e.g. adoption o...