23 search results - page 2 / 5 » Maximizing product adoption in social networks |
SODA
2008
ACM
13 years 6 months ago
2008
ACM
In this paper, we study the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos [14, 15]: We are given a graph modeling a soc...
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
SOCIALCOM
2010
13 years 2 months ago
2010
Multiple phenomena often diffuse through a social network, sometimes in competition with one another. Product adoption and political elections are two examples where network diffus...