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» Maximizing the spread of influence through a social network
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KDD
2003
ACM
269views Data Mining» more  KDD 2003»
14 years 4 months ago
Maximizing the spread of influence through a social network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
David Kempe, Jon M. Kleinberg, Éva Tardos
KDD
2010
ACM
265views Data Mining» more  KDD 2010»
13 years 6 months ago
Scalable influence maximization for prevalent viral marketing in large-scale social networks
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
Wei Chen, Chi Wang, Yajun Wang
KDD
2009
ACM
190views Data Mining» more  KDD 2009»
14 years 4 months ago
Efficient influence maximization in social networks
Influence maximization is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. In this paper, we study the ...
Wei Chen, Yajun Wang, Siyu Yang
WINE
2010
Springer
220views Economy» more  WINE 2010»
13 years 2 months ago
Threshold Models for Competitive Influence in Social Networks
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
Allan Borodin, Yuval Filmus, Joel Oren
SOCINFO
2010
13 years 2 months ago
Measuring Message Propagation and Social Influence on Twitter.com
Although extensive studies have been conducted on online social networks (OSNs), it is not clear how to characterize information propagation and social influence, two types of impo...
Shaozhi Ye, Shyhtsun Felix Wu