86 search results - page 5 / 18 » Maximizing the spread of influence through a social network |
WWW
2008
ACM
14 years 6 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
ATAL
2008
Springer
13 years 7 months ago
2008
Springer
Whether or not a critical threshold exists when epidemic diseases are spread in complex networks is a problem attracting attention from researchers in several disciplines. In 2001...
SEMWEB
2010
Springer
13 years 3 months ago
2010
Springer
Popularity and spread of online social networking in recent years has given a great momentum to the study of dynamics and patterns of social interactions. However, these studies ha...
IPL
2010
13 years 3 months ago
2010
We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
CIKM
2008
Springer
13 years 7 months ago
2008
Springer
Online communities are connecting hordes of individuals and generating rich social network data. The social capital that resides within these networks is largely unknown. We propo...