145 search results - page 1 / 29 » Measuring behavioral trust in social networks |
ISI
2010
Springer
13 years 2 months ago
2010
Springer
Abstract—Trust is an important yet complex and little understood dyadic relation among actors in a social network. There are many dimensions to trust; trust plays an important ro...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
DIM
2009
ACM
13 years 11 months ago
2009
ACM
Reputation forms an important part of how we come to trust people in face-to-face interactions, and thus situations involving trust online have come to realize that reputation is ...
RECSYS
2009
ACM
13 years 11 months ago
2009
ACM
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...