145 search results - page 1 / 29 » Measuring behavioral trust in social networks |
ISI
2010
Springer
13 years 4 months ago
2010
Springer
Abstract—Trust is an important yet complex and little understood dyadic relation among actors in a social network. There are many dimensions to trust; trust plays an important ro...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
SIGECOM
2011
ACM
12 years 8 months ago
2011
ACM
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
DIM
2009
ACM
14 years 8 days ago
2009
ACM
Reputation forms an important part of how we come to trust people in face-to-face interactions, and thus situations involving trust online have come to realize that reputation is ...
RECSYS
2009
ACM
14 years 8 days ago
2009
ACM
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...