30 search results - page 1 / 6 » Measuring the effectiveness of display advertising: a time s... |
WWW
2011
ACM
12 years 11 months ago
2011
ACM
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...
IMCSIT
2010
13 years 1 months ago
2010
We extend our previous works of deriving linguistic summaries of time series using a fuzzy logic approach to linguistic summarization. We proceed towards a multicriteria analysis o...
VISSYM
2007
13 years 6 months ago
2007
Time series are a data type of utmost importance in many domains such as business management and service monitoring. We address the problem of visualizing large time-related data ...
CHI
2009
ACM
14 years 5 months ago
2009
ACM
We investigate techniques for visualizing time series data and evaluate their effect in value comparison tasks. We compare line charts with horizon graphs--a space-efficient time ...
IJCNN
2008
IEEE
13 years 11 months ago
2008
IEEE
— Effective use of support vector machines (SVMs) in classification necessitates the appropriate choice of a kernel. Designing problem specific kernels involves the definition...