25 search results - page 1 / 5 » Mining Customer Value: From Association Rules to Direct Mark... |
ICDE
2003
IEEE
14 years 6 months ago
2003
IEEE
IEEEICCI
2002
IEEE
13 years 9 months ago
2002
IEEE
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
SIGMOD
1997
ACM
13 years 8 months ago
1997
ACM
One of the most well-studied problems in data mining is mining for association rules in market basket data. Association rules, whose significance is measured via support and confi...
IDEAL
2003
Springer
13 years 9 months ago
2003
Springer
This paper presents an association rule mining system that is capable of handling set-valued attributes. Our previous research has exposed us to a variety of real-world biological ...
ICDE
2007
IEEE
13 years 11 months ago
2007
IEEE
—Radio Frequency Identification (RFID) is an emerging technique that can significantly enhance supply chain processes and deliver customer service improvements. RFID provides use...