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SIGMOD
1997
ACM
148views Database» more  SIGMOD 1997»
13 years 9 months ago
Beyond Market Baskets: Generalizing Association Rules to Correlations
One of the most well-studied problems in data mining is mining for association rules in market basket data. Association rules, whose significance is measured via support and confi...
Sergey Brin, Rajeev Motwani, Craig Silverstein