6 search results - page 1 / 2 » Mining Retail Transaction Data for Targeting Customers with ... |
IFIP12
2009
13 years 2 months ago
2009
We outline a method to model customer behavior from retail transaction data. In particular, we focus on the problem of recommending relevant products to consumers. Addressing this ...
KDD
2004
ACM
14 years 5 months ago
2004
ACM
This paper describes a prototype that predicts the shopping lists for customers in a retail store. The shopping list prediction is one aspect of a larger system we have developed ...
ICDM
2002
IEEE
13 years 9 months ago
2002
IEEE
Current Data Mining techniques usually do not have a mechanism to automatically infer semantic features inherent in the data being “mined”. The semantics are either injected i...
AUSDM
2008
Springer
13 years 6 months ago
2008
Springer
Estimating the rate at which events happen has been studied under various guises and in different settings. We are interested in the specific case of consumerinitiated events or t...
ICDM
2006
IEEE
13 years 11 months ago
2006
IEEE
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...