8 search results - page 1 / 2 » Mining Search Engine Clickthrough Log for Matching N-gram Fe... |
EMNLP
2009
13 years 2 months ago
2009
User clicks on a URL in response to a query are extremely useful predictors of the URL's relevance to that query. Exact match click features tend to suffer from severe data s...
KDD
2002
ACM
14 years 4 months ago
2002
ACM
This paper presents an approach to automatically optimizing the retrieval quality of search engines using clickthrough data. Intuitively, a good information retrieval system shoul...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The paper proposes identifying relevant information sources from the history of combined searching and browsing behavior of many Web users. While it has been previously shown that...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Search queries are typically very short, which means they are often underspecified or have senses that the user did not think of. A broad latent query aspect is a set of keywords ...