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EEE
2004
IEEE
13 years 8 months ago
Mining Traveling and Purchasing Behaviors of Customers in Electronic Commerce Environment
Web usage mining is the process of extracting interesting patterns from web logs. This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for ...
Yue-Shi Lee, Show-Jane Yen, Ghi-Hua Tu, Min-Chi Hs...
WECWIS
2005
IEEE
157views ECommerce» more  WECWIS 2005»
13 years 10 months ago
A Recommender for Targeted Advertisement of Unsought Products in E-Commerce
Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer’s sales by reminding cus...
Koung-Lung Lin, Jane Yung-jen Hsu, Han-Shen Huang,...