Web Usage Mining refers to the discovery of interesting information from user navigational behavior as stored in web access logs. While extracting simple information from web logs...
John R. Punin, Mukkai S. Krishnamoorthy, Mohammed ...
Analyzing Web Logs for usage and access trends can not only provide important information to web site developers and administrators, but also help in creating adaptive web sites. ...
Karuna P. Joshi, Anupam Joshi, Yelena Yesha, Raghu...
Abstract. Customer retention is an increasingly pressing issue in today's competitive environment. This paper proposes a personalized defection detection and prevention proced...
Hee Seok Song, Jae Kyeong Kim, Yeong Bin Cho, Soun...
Web usage mining attempts to discover useful knowledge from the secondary data obtained from the interactions of the users with the Web. Web usage mining has become very critical ...
Automatic and non-invasive web personalization seems to be a challenge for nowadays web sites. Many web mining techniques are used to achieve this goal. Since current web sites evo...