164 search results - page 1 / 33 » Mining advertiser-specific user behavior using adfactors |
WWW
2010
ACM
13 years 4 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
ICMCS
2000
IEEE
13 years 9 months ago
2000
IEEE
Applications in virtual multimedia catalogs are highly interactive. Thus, it is difficult to estimate resource demands required for presentation of catalog contents. In this pape...
KDD
2006
ACM
14 years 5 months ago
2006
ACM
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...
ASUNAM
2010
IEEE
13 years 3 months ago
2010
IEEE
—In email networks, user behaviors affect the way emails are sent and replied. While knowing these user behaviors can help to create more intelligent email services, there has no...
RSFDGRC
2005
Springer
13 years 10 months ago
2005
Springer
Abstract. Discovering diverse individual accessing behaviors in web environment is required before mining the valuable patterns from behaviors of groups of visitors. In this paper,...