164 search results - page 2 / 33 » Mining advertiser-specific user behavior using adfactors |
ICDM
2003
IEEE
13 years 9 months ago
2003
IEEE
We present a mixture model based approach for learning individualized behavior models for the Web users. We investigate the use of maximum entropy and Markov mixture models for ge...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper...
KDD
2012
ACM
11 years 7 months ago
2012
ACM
Accurate prediction of user behaviors is important for many social media applications, including social marketing, personalization and recommendation, etc. A major challenge lies ...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
Online forums represent one type of social media that is particularly rich for studying human behavior in information seeking and diffusing. The way users join communities is a re...
IWPC
2002
IEEE
13 years 9 months ago
2002
IEEE
While code understanding is the primary program comprehension activity, it is quite challenging to recognize the application requirements from code, since they have usually been o...