164 search results - page 3 / 33 » Mining advertiser-specific user behavior using adfactors |
CORR
2010
Springer
13 years 4 months ago
2010
Springer
Most of the organizations put information on the web because they want it to be seen by the world. Their goal is to have visitors come to the site, feel comfortable and stay a whi...
SDM
2009
SIAM
14 years 2 months ago
2009
SIAM
Popularity of mobile devices is accompanied by widespread security problems, such as MAC address spoofing in wireless networks. We propose a probabilistic approach to temporal an...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Users of social networking services can connect with each other by forming communities for online interaction. Yet as the number of communities hosted by such websites grows over ...
WSDM
2010
ACM
13 years 11 months ago
2010
ACM
Web search engines are traditionally evaluated in terms of the relevance of web pages to individual queries. However, relevance of web pages does not tell the complete picture, si...