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CIKM
2008
Springer
13 years 6 months ago
Mining social networks using heat diffusion processes for marketing candidates selection
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
ASUNAM
2009
IEEE
13 years 11 months ago
An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
Erica Suyeon Kim, Steve SangKi Han
KDD
2003
ACM
269views Data Mining» more  KDD 2003»
14 years 5 months ago
Maximizing the spread of influence through a social network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
David Kempe, Jon M. Kleinberg, Éva Tardos
KDD
2008
ACM
146views Data Mining» more  KDD 2008»
14 years 5 months ago
Spotting out emerging artists using geo-aware analysis of P2P query strings
Record label companies would like to identify potential artists as early as possible in their careers, before other companies approach the artists with competing contracts. The va...
Noam Koenigstein, Yuval Shavitt, Tomer Tankel