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» Mining the network value of customers
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DMIN
2009
142views Data Mining» more  DMIN 2009»
13 years 3 months ago
Action Selection in Customer Value Optimization: An Approach Based on Covariate-Dependent Markov Decision Processes
Typical methods in CRM marketing include action selection on the basis of Markov Decision Processes with fixed transition probabilities on the one hand, and scoring customers separ...
Angi Roesch, Harald Schmidbauer
IFIP12
2009
13 years 3 months ago
Mining Retail Transaction Data for Targeting Customers with Headroom - A Case Study
We outline a method to model customer behavior from retail transaction data. In particular, we focus on the problem of recommending relevant products to consumers. Addressing this ...
Madhu Shashanka, Michael Giering
KDD
1997
ACM
142views Data Mining» more  KDD 1997»
13 years 9 months ago
Knowledge Discovery in Integrated Call Centers: A Framework for Effective Customer-Driven Marketing
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...
Paul Xia
KDD
2005
ACM
107views Data Mining» more  KDD 2005»
13 years 11 months ago
Predicting the product purchase patterns of corporate customers
This paper describes TIPPPS (Time Interleaved Product Purchase Prediction System), which analyses billing data of corporate customers in a large telecommunications company in orde...
Bhavani Raskutti, Alan Herschtal