The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the...
The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. The us...
Frank Thomas Piller, Petra Schubert, Michael Koch,...
In recent years, enterprise system (ES) software markets have been very dynamic. While contemporary customers are increasingly seeking ES solutions that require less and less cust...