15 search results - page 1 / 3 » Modeling Contextual Factors of Click Rates |
AAAI
2007
13 years 6 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
KDD
2007
ACM
14 years 4 months ago
2007
ACM
We consider the problem of estimating occurrence rates of rare events for extremely sparse data, using pre-existing hierarchies to perform inference at multiple resolutions. In pa...
SDM
2012
SIAM
11 years 6 months ago
2012
SIAM
Matrix factorization (MF) has been demonstrated to be one of the most competitive techniques for collaborative filtering. However, state-of-the-art MFs do not consider contextual...