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» Modeling Initial and Repeat Online Trust in B2C E-Commerce
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HICSS
2006
IEEE
198views Biometrics» more  HICSS 2006»
13 years 11 months ago
Modeling Initial and Repeat Online Trust in B2C E-Commerce
Prior research has demonstrated that the degrees and impact of customer trust on purchase intentions change with online experience. While online trust research has incorporated an...
Wei-Chang Kong, Yu-Ting Caisy Hung
SIGECOM
2003
ACM
128views ECommerce» more  SIGECOM 2003»
13 years 10 months ago
A reputation-based trust model for peer-to-peer ecommerce communities
Peer-to-Peer eCommerce communities are commonly perceived as an environment offering both opportunities and threats. One way to minimize threats in such an open community is to us...
Li Xiong, Ling Liu