Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
In this paper we present a new document representation model based on implicit user feedback obtained from search engine queries. The main objective of this model is to achieve be...
Giving suggestions to users of Web-based services is a common practice aimed at enhancing their navigation experience. Major Web Search Engines usually provide Suggestions under t...
Ranieri Baraglia, Fidel Cacheda, Victor Carneiro, ...
Today’s Web browsers allow users to open links in new windows or tabs. This action, which we call ‘branching’, is sometimes performed on search results when the user plans t...
Due to the extensive development und use of information technology, a lot of companies gained access to vast internal and external information sources. Yet nonetheless, efficiency...