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» Modeling Long-Term Search Engine Usage
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WWW
2009
ACM
14 years 5 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2008
ACM
14 years 5 months ago
Query-sets: using implicit feedback and query patterns to organize web documents
In this paper we present a new document representation model based on implicit user feedback obtained from search engine queries. The main objective of this model is to achieve be...
Barbara Poblete, Ricardo A. Baeza-Yates
WWW
2009
ACM
14 years 5 months ago
Search shortcuts: driving users towards their goals
Giving suggestions to users of Web-based services is a common practice aimed at enhancing their navigation experience. Major Web Search Engines usually provide Suggestions under t...
Ranieri Baraglia, Fidel Cacheda, Victor Carneiro, ...
WSDM
2012
ACM
243views Data Mining» more  WSDM 2012»
12 years 13 days ago
No search result left behind: branching behavior with browser tabs
Today’s Web browsers allow users to open links in new windows or tabs. This action, which we call ‘branching’, is sometimes performed on search results when the user plans t...
Jeff Huang, Thomas Lin, Ryen W. White
ECIS
2003
13 years 6 months ago
Do you know your terms? - A procedure model for terminology management
Due to the extensive development und use of information technology, a lot of companies gained access to vast internal and external information sources. Yet nonetheless, efficiency...
Stefan Kremer, Lutz Kolbe, Walter Brenner