Emergence of the web and online computing applications gave rise to rich large scale social activity data. One of the principal challenges then is to build models and understandin...
Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
Abstract— Social networking is increasingly becoming a popular means of communication for online users. The trend is also true for offline scenarios where people use their mobil...
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshma...
—Social networking web sites, which allow users to create identities and link them to friends who have also created identities, are highly popular. Systems such as Facebook and M...
S. M. A. Abbas, Johan A. Pouwelse, Dick H. J. Epem...