438 search results - page 1 / 88 » Modeling and predicting user behavior in sponsored search |
KDD
2009
ACM
13 years 11 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WSDM
2010
ACM
14 years 1 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
WSDM
2010
ACM
14 years 1 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
KDD
2010
ACM
13 years 8 months ago
2010
ACM
There has been considerable work on user browsing models for search engine results, both organic and sponsored. The click-through rate (CTR) of a result is the product of the prob...