438 search results - page 2 / 88 » Modeling and predicting user behavior in sponsored search |
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
ECAI
2006
Springer
13 years 8 months ago
2006
Springer
Abstract. This paper describes a new way of implementing an intelligent web caching service, based on an analysis of usage. Since the cache size in software is limited, and the sea...
SPRINGSIM
2007
13 years 6 months ago
2007
KDD
2009
ACM
14 years 5 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
This paper is concerned with actively predicting search intent from user browsing behavior data. In recent years, great attention has been paid to predicting user search intent. H...