438 search results - page 3 / 88 » Modeling and predicting user behavior in sponsored search |
WWW
2007
ACM
14 years 6 months ago
2007
ACM
The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper...
WINE
2009
Springer
13 years 12 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
SIGIR
2006
ACM
13 years 11 months ago
2006
ACM
Evaluating user preferences of web search results is crucial for search engine development, deployment, and maintenance. We present a real-world study of modeling the behavior of ...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WWW
2010
ACM
14 years 7 days ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...