22 search results - page 2 / 5 » Models of malicious behavior in sponsored search |
SIGECOM
2010
ACM
13 years 10 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
WWW
2008
ACM
14 years 6 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
MOBICOM
2004
ACM
13 years 11 months ago
2004
ACM
In order to meet performance goals, it is widely agreed that vehicular ad hoc networks (VANETs) must rely heavily on node-to-node communication, thus allowing for malicious data t...
WINE
2009
Springer
14 years 10 days ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...