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» Models of malicious behavior in sponsored search
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AIRWEB
2007
Springer
13 years 11 months ago
Combating Spam in Tagging Systems
Tagging systems allow users to interactively annotate a pool of shared resources using descriptive tags. As tagging systems are gaining in popularity, they become more susceptible...
Georgia Koutrika, Frans Adjie Effendi, Zoltá...
WWW
2009
ACM
14 years 6 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...