10 search results - page 1 / 2 » On Revenue Maximization in Second-Price Ad Auctions |
ESA
2009
Springer
13 years 11 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
ESA
2007
Springer
13 years 11 months ago
2007
Springer
We study the online ad-auctions problem introduced by Mehta et. al. [15]. We design a (1 − 1/e)competitive (optimal) algorithm for the problem, which is based on a clean primal-...
ATAL
2009
Springer
13 years 11 months ago
2009
Springer
We introduce a study of position auctions, with an explicit modeling of user navigation through ads. We refer to our model as the PPA model, since it is most applicable in the con...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
MOBIHOC
2009
ACM
14 years 1 days ago
2009
ACM
Spectrum is a critical yet scarce resource and it has been shown that dynamic spectrum access can significantly improve spectrum utilization. To achieve this, it is important to ...