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    2009
    ACM
    189views Internet Technology» more  WWW 2009»
    Bid optimization for broad match ad auctions
    14 years 6 months ago
    Bid optimization for broad match ad auctions
    Download  www2009.org
    Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
    Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
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