29 search results - page 1 / 6 » On the Security of Pay-per-Click and Other Web Advertising S... |
CN
1999
13 years 4 months ago
1999
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of wheth...
ISW
2001
Springer
13 years 8 months ago
2001
Springer
This paper proposes a cryptographic mechanism for metering the duration and/or the number of instances of running a data process. This mechanism has the following property: knowing...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
CQRE
1999
Springer
13 years 8 months ago
1999
Springer
Currently, the Internet and the World Wide Web on-line business is booming, with traffic, advertising and content growing at sustained exponential rates. However, the full potentia...