6 search results - page 1 / 2 » On the impact of sequence and time in rich media advertising |
MM
2009
ACM
13 years 11 months ago
2009
ACM
Nowadays, commercial websites use an increasing amount of rich media ads, since these ads grab users’ attention more easily. Ad overloading has a counterproductive effect and w...
ICMCS
2009
IEEE
13 years 2 months ago
2009
IEEE
The explosive growth of photos/videos and the advent of mediasharing services have drastically increased the volume of usercontributed multimedia resources, which bring profound s...
SOCIALCOM
2010
13 years 2 months ago
2010
Online popularity has enormous impact on opinions, culture, policy, and profits, especially with the advent of the social Web and Web advertising. Yet the processes that drive popu...
EOR
2007
13 years 4 months ago
2007
Web sites allow the collection of vast amounts of navigational data – clickstreams of user traversals through the site. These massive data stores offer the tantalizing possibil...
KDD
2012
ACM
11 years 7 months ago
2012
ACM
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...