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» On the submodularity of influence in social networks
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STOC
2007
ACM
140views Algorithms» more  STOC 2007»
14 years 4 months ago
On the submodularity of influence in social networks
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
Elchanan Mossel, Sébastien Roch
KDD
2003
ACM
269views Data Mining» more  KDD 2003»
14 years 4 months ago
Maximizing the spread of influence through a social network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
David Kempe, Jon M. Kleinberg, Éva Tardos
WWW
2008
ACM
14 years 5 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
ICML
2010
IEEE
13 years 5 months ago
Interactive Submodular Set Cover
We introduce a natural generalization of submodular set cover and exact active learning with a finite hypothesis class (query learning). We call this new problem interactive submo...
Andrew Guillory, Jeff Bilmes
ASUNAM
2009
IEEE
13 years 11 months ago
Dynamic and Static Influence Models on Starbucks Networks
Minkyoung Kim, Byoung-Tak Zhang, June-Sup Lee